BRANDING & PRODUCT
To take an established digital app that promotes the Magic of Christmas and provide a complete route to market service for a physical range of products.
We used our commercial retail expertise to evolve the branding. This enabled the PNP brand to translate across all digital and non-digital platforms effectively.
We also developed a full range of products and packaging
that embodied the spirit of the brand. Each item linked back to the app, where personalised video content could be accessed and created from Santa Clause himself.
This led to an exclusive retail deal
with John Lewis, and paved the way
for a number of creative marketing approaches: including an augmented reality sleigh experience the flagship Oxford Street store.
Product Design & Development