M&S
TREND REPORT
TREND GUIDE

CHALLENGE
To outline the latest trends into distinct ranges for M&S gift buyers, suppliers and designers to use as a guide for
the following season’s products.


 

SOLUTION
We took a number of trends and
built them into compelling narratives: relating each of them to a specific
set of materials, colours, finishes,
and example products.

 

We provided stylistic direction as well as structure to the gifting category; ensuring a broad range of styles and product types would be catered for.

 


AREAS

Design Strategy

Trend Analysis

Colours, Materials & Finishes

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