THE FLYING SCOTSMAN
To create a new style guide for the historic Flying Scotsman steam locomotive, creating an engaging
look that could be applied to
licensed product and packaging.
We looked at the heritage of the
brand, and based the graphic style
on the screen printed tickets and advertisements used by the train service in the early twentieth century. The tagline “Live for the Journey //
Not the Destination”; was included, which embodies the joy of train
travel for enthusiasts.