To design a visual identity for
a premium, charm specific jewellery company, that specialises in licensed brands. The brand must appeal to
a broad target audience and fit well alongside any license.
Keeping the design simple and to
the point, the brand is able to stand alone, both online and offline. Using the copyright symbol and the metal charm clasp as a starting point,
a simple yet strong brand marque was created.The colour palette was kept fresh and neutral, with a metallic gold to keepthe premium element.
Keeping the brand simplistic ensures that no matter what the collaborative licensed brand, Licensed to Charm
would always be the perfect fit!
Simple, yet beautiful packaging was
also produced to compliment the brand, with a textured, warm grey box with a gold foil finish.