THE FLYING SCOTSMAN
STYLEGUIDE

CHALLENGE
To create a new style guide for the historic Flying Scotsman steam locomotive, creating an engaging
look that could be applied to
licensed product and packaging.


 

SOLUTION
We looked at the heritage of the brand, and based the graphic style
on the screen printed tickets and advertisements used by the train service in the early twentieth century. The tagline “Live for
the Journey // Not the Destination”; was included, which embodies the
joy of train travel for enthusiasts.

 


AREAS

Illustration

Design
Style guide

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