CHALLENGE

To redesign the shoebox packaging
for Mahabis' range of slippers. The objective was to introduce a more sustainable and environmentally friendly approach, whilst still being suitable for both e-commerce and retail.

 

 

SOLUTION

Our approach looked at a variety of ways the environmental impact of the packaging could be improved, from
re-useable box alternatives to boxes with a more efficient design.

 

The final design aimed to give the brand an innovative and unique design they could take ownership of. With the brand focused on wellbeing and comfort, the box is designed to reveal the product slowly; a considered process, which you take your time over. It is also designed to have no adhesives at all, and makes use of minimal printing, so can be all the more easily recycled.

 

These structure and principles were then carried over to a range of accessories, such as socks and insoles.

 

 

AREAS

Packaging Design