CHALLENGE
To create a men’s gift range for M&S which incorporated a classic style with a fresh approach.

 

SOLUTION
We based the range around a few key materials; herringbone tweed, black leather, dark wood and metal.

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The range was aimed at a mature audience, but by combining the materials in an interesting way, we created a classic looking range of timeless gifts.

 

With an emphasis on authenticity and quality, the product range helped steer the retailer on from the styles they had previously followed.

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AREAS

Composite Gift Sets

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