To create a men’s gift range for M&S which incorporated a classic style with a fresh approach.
We based the range around a few key materials; herringbone tweed, black leather, dark wood and metal.
The range was aimed at a mature audience, but by combining the materials in an interesting way, we created a classic looking range of timeless gifts.
With an emphasis on authenticity and quality, the product range helped steer the retailer on from the styles they had previously followed.
Composite Gift Sets