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With new films launching in 2020 for each property, we were asked to create cereal product visuals which integrated Jurassic World, Trolls and Minions.
Graphics were eye catching, specifically aimed at a younger audience, whist also attracting the older audiences for a more of
an iconic approach to Jurassic.
Whilst keeping a careful balance of character integration on pack with
the actual product, cereal shapes were kept relevant to the brand to add
a special touch. Special finishes that lend themselves to character and content, such as lenticular were suggested to add an extra depth to the packaging and enhance the breakfast experience!
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