CHALLENGE
To name and design the new restaurant within the iconic Centre Point development.

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SOLUTION

We looked at the provenance and heritage of the building and location, and came up with the name ‘VIVI’; inspired partly by the year Centre Point was initially built, 1966, and suggestive of concepts such as vivacity and vitality. We created a brand identity around the name, and indicated how it would be applied in a way that was sympathetic to the architect’s work on the interior
of the restaurant.

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AREAS

Naming Strategy

Branding Identity

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