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To name and design the new restaurant within the iconic Centre Point development.


We looked at the provenance and heritage of the building and location, and came up with the name ‘VIVI’; inspired partly by the year Centre Point was initially built, 1966, and suggestive of concepts such as vivacity and vitality. We created a brand identity around the name, and indicated how it would be applied in a way that was sympathetic to the architect’s work on the interior
of the restaurant.



Naming Strategy

Branding Identity

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