CHALLENGE

Our aim was to rejuvenate the Origamo brand and their hand crafted paper products to appeal to a new global audience.

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SOLUTION

With individual products each taking more than an hour to create, we wanted to condense all the values of the Origamo brand in the refreshed identity; a love of paper, craft, and giving. The logo was a key part of this initial journey and is suggestive of shapes cut from a piece of paper.

 

For the products themselves, we developed an illustrated style Origamo could take ownership of, alongside a series of product strategies which pushed the brand into new product lines, including their first licensed ranges with the Van Gogh Museum and Frida Kahlo corporation.

AREAS

Branding Identity

Product

Packaging

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