CHALLENGE
To devise gift sets for L’Oreal’s Skin Expert brand; incorporating different approaches for each of their distinct product ranges.

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SOLUTION
As a starting point we looked at who the various products within the Skin Expert range were aimed at, and what their function was.

 

This led to gifts appropriate to different style approaches; from the beauty blogger or the confident fashionista to the lady who wants to indulgently pamper herself.

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We also looked at the common threads that ran through the different ranges; such as the rounded square shape of their cream jars, which we then based the graphic approach of the

packaging on.

 

AREAS

Product

Packaging

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