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To devise gift sets for L’Oreal’s Men expert range; encompassing all their different product types.
Analysing how the 'Men Expert' range is split into sub ranges with varying functions for different target audiences, we created gift compilations for each one. The result was a range of gift compilations appropriate for different lifestyles or functions.
For example, ‘Hydra Power’ range uses mountain water, which includes a rugged waterproof wash bag and silicone exfoliator.
‘Invincible Sport’ caters for men with
a particularly active lifestyle, so this includes resistance bands and a towel.
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