CHALLENGE
To devise gift sets for L’Oreal’s Men expert range; encompassing all their different product types.

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SOLUTION
Analysing how the 'Men Expert' range is split into sub ranges with varying functions for different target audiences, we created gift compilations for each one. The result was a range of gift compilations appropriate for different lifestyles or functions.

 

For example, ‘Hydra Power’ range uses mountain water, which includes a rugged waterproof wash bag and silicone exfoliator.

 

‘Invincible Sport’ caters for men with
a particularly active lifestyle, so this includes resistance bands and a towel.

 

AREAS

Packaging Design

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