To show how the craft beer Brewdog could translate into licensed gift products in a way that maintained their punk approach to the beer industry.
As Brewdog is a craft brand that
stands apart from the mainstream,
we wanted to show a unique approach to packaging and products.
We developed packaging that was made from interlocking corrugated board.
All products were intended to directly enhance the enjoyment of the beer itself, and included a ‘mystery box’. This was a crate concept, containing
an assortment of Brewdog’s limited edition beers.