CATALYST
STRATEGY

CHALLENGE
 

To help an RFID and security device company communicate the potential of their new products, which could enhance customer’s retail experience.

SOLUTION
 

We took what began as a sales presentation, and developed it to show all the ways in which retailers could utilise their new in store technology; creating visuals which contextualised their potential. With RFID labelled products connecting to every possible piece of information about a product and the store’s stock levels, we showed how smart mirrors and display trays could do anything from allowing customers to see if their size is in stock, see complementary products they might like, or learn of the provenance of the product’s design and manufacture.



WHAT WE DID

Strategy

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