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A complete refresh of the best selling floral toiletry range at M&S.
The floral range is a staple at M&S and has a loyal fan base of traditional customers.
The client wanted to refresh the brand and offer it to a wider market of more classic customers without alienating
the current customer base.
We commissioned new artwork for all of the range inline with the product ingredients, amending the scale and the colours to make the range more impactful on the shelf and more versatile in it's appeal.
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