BROW BY MII
To create an identity for a new
sub-range of Mii Cosmetics, focusing specifically on eyebrow care and grooming.
We created a brand name and identity for a range of eyebrow products; extending the brand values and
tone of voice of the existing core
Mii cosmetics into ‘Brow by Mii’.
With graphics developed from the process of creating an ideal brow shape, the triangular profile was also carried across into packaging structures to create a sense of synergy.